🧡 Meet Zahrah & Her Friends

Zahrah is more than a name — she’s the heart of our brand. Imaginative, kind, and full of wonder, Zahrah was created to reflect the spirit of every child who sees the world through curiosity and joy. She’s the little one who picks wildflowers on the way to school, asks thoughtful questions, and turns everyday moments into adventures.

Zahrah doesn’t journey alone. She’s joined by a circle of diverse friends, each with their own unique story and personality. Together, they represent the many faces and voices of childhood. Some are dreamers, some are builders, some are storytellers — but all of them are brave, caring, and true to themselves.

Through Zahrah and her friends, we celebrate the richness of different cultures, backgrounds, and abilities. We believe every child deserves to see themselves represented — not just in the products they use, but in the characters they grow up loving.